Ambush marketing? PRIME sued by US Olympic committee
The Paris Olympics start this weekend, and right on cue the BBC has reported that the US Olympic and Paralympic Committee is suing Logan...
Lewis Silkin Intellectual Property & Brands blog posts
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Olympics: On your marks, get set... SAY CHEESE
As we look forward to a bumper year of major sporting events in 2024, the attentions of many within the sports and marketing communities...
Ambush Marketing: our guide to navigating the rules
With 50 days to go, brands and advertising agencies are buzzing with ideas of how to capitalise on the world's focus finally shifting to...
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