Fuelling the debate around sustainability
Making environmental claims in the UK is a tricky business, and now the ASA has poured fuel on the fire with another three rulings...
Lewis Silkin Intellectual Property & Brands blog posts
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Greenwashing - EU might set bar even higher than UK
Over the past few years, the UK regulators concerned with combating ‘greenwashing’ - i.e., the Competition and Markets Authority (CMA)...
Environmental claims: CMA expands investigations to cover household essentials and food & drink
The CMA today announced that it will examine the accuracy of environmental (green) claims made about household essentials – such as food,...
Do consumers understand common or garden green claims?
I was recently informed that Betteridge's Law of headlines states that "Any headline that ends in a question mark can be answered by the...
Fashion industry news: Are environmental claims coming apart at the seams?
Environmental claims are all the rage across Europe and the West. But if fashion brands are not careful, their claims could enrage...
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