Environmental claims: Innocent drinks?
An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube.
The TV ad featured an...
Lewis Silkin Intellectual Property & Brands blog posts
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Free webinar on green claims - available to download now
Environmental claims are - or should be - near the top of the agenda for most companies.
In an effort to protect consumers from misleading...
Event hosted by Green Story: Greenwashing in fashion - the dos and don’ts for brands
I'm looking forward to joining the panel to discuss #Environmental claims with Lara Pizzato, CMO of Green Story, and Mike Coates of the...
CMA gives businesses until the New Year to ensure their environmental claims are compliant
The CMA today published its long-awaited “Green Claims Code”.
Andrea Coscelli, Chief Executive of the CMA, said that “More people than...
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