Slogans, endlines, straplines … call them what you will, but these powerful messages can help form the bedrock of an advertising campaign.

From Audi's "Vorsprung Durch Technik" to Nike's "Just Do It", a slogan can be a powerful branding tool and leave a lasting legacy in brand recall. A short, snappy punchline that sums up brand positioning, and leaves the consumer with a clear and memorable message.

Many slogans have proved so successful over the years, they are still in use today. Often, with the line has becoming so synonymous with the brand there is little reason for advertisers to change it:

1993 'Every Little Helps' Tesco

1989 'The Best a Man Can Get' Gillette

1975 'The Ultimate Driving Machine' BMW

1973 'Because I’m Worth It' L’Oreal

1967 'Beanz Meanz Heinz'

1957 ‘Have a break, have a Kit-Kat’

1952 'Finger lickin’ good' KFC

1948 ‘A Diamond is Forever’ De Beers

1932 'Snap! Crackle! Pop!' Kellogg’s Rice Krispies

1919 'ah! Bisto'

In celebration of the above, the AdSlogans team have created a Hall of Fame which can be viewed via Instagram here, and will be added to over the coming weeks.

The ads featured date back to the 1950’s and beyond, creating a back catalogue of advertising endlines in use over the last few decades.